SWOT research (strengths, weaknesses, possibilities and threats investigation)
SWOT analysis are a build for pinpointing and you will considering a corporation’s benefits, weaknesses, ventures and you may risks. These types of terminology make up brand new SWOT phrase.
An important goal of SWOT investigation will be to increase attention to the factors which go to the and then make a business decision otherwise setting-up a corporate means. To do so, SWOT assesses the internal and additional environment as well as the facts you to definitely can affect the new viability away from a decision.
Organizations aren’t use SWOT analysis, however it is also employed by nonprofit communities and you can, in order to a lower education, people for personal evaluation. SWOT is additionally accustomed determine attempts, products or tactics. Including, CIOs may use SWOT to greatly help create a proper team believed theme or carry out a competitive studies.